{"id":33756,"date":"2024-05-10T18:04:22","date_gmt":"2024-05-10T10:04:22","guid":{"rendered":"https:\/\/dingo.news\/voice\/?p=33756"},"modified":"2024-05-10T18:49:05","modified_gmt":"2024-05-10T10:49:05","slug":"these-numbers-show-just-how-concentrated-australias-media-market-is-bernard-keane","status":"publish","type":"post","link":"https:\/\/dingo.news\/voice\/these-numbers-show-just-how-concentrated-australias-media-market-is-bernard-keane\/","title":{"rendered":"These numbers show just how concentrated Australia\u2019s media market is – Bernard Keane"},"content":{"rendered":"

 <\/h2>\n

While Australian media companies face commercial non-viability, big tech is powering ahead with truly colossal revenues<\/span><\/strong><\/h2>\n

 <\/p>\n

Australia has one of the world\u2019s most concentrated media markets \u2014 with none of the benefits of concentration, as our media companies struggle in the face of the global shift of audiences and advertising revenue to the tech giants. In another instalment of Crikey\u2019s <\/em>Paint by Numbers series<\/a><\/span>, we pick out the key data points in a media landscape that increasingly looks lifeless for the Australian companies that once dominated it, while social media and tech giants accumulate eye-watering revenue and user numbers.<\/span><\/p>\n

The estimated number of Australian newspaper employees in 2010-11: 23,472<\/strong><\/a><\/span><\/p>\n

The estimated number of Australian newspaper employees in 2023: 12,531<\/strong><\/a><\/span><\/p>\n

Total number of unique newspapers in Australia in 2010: 520<\/strong><\/a><\/span><\/p>\n

Total number of unique newspapers in Australia in 2018: 430<\/strong><\/a><\/span><\/p>\n

Additional newspaper closures 2020-22: 74<\/strong><\/a><\/span><\/p>\n

Australia\u2019s global media concentration ranking in 2011: third most concentrated in the world<\/strong><\/a><\/span><\/p>\n

News Corp\u2019s control of metropolitan and national print media markets in 2020: 59%<\/strong><\/a><\/span><\/p>\n

Nine Entertainment\u2019s control of metropolitan and national print media in 2020: 23%<\/strong><\/a><\/span><\/p>\n

Nine Entertainment\u2019s share price in July 2018, before its purchase of Fairfax: $2.52<\/strong><\/a><\/span><\/p>\n

Nine Entertainment\u2019s share price in April 2024: $1.52<\/strong><\/a><\/span><\/p>\n

Seven West Media\u2019s share price in April 2014: $1.88<\/strong><\/a><\/span><\/p>\n

Seven West Media\u2019s share price in April 2024: $0.22<\/strong><\/a><\/span><\/p>\n

2010 government appropriation to the ABC in 2023 dollars: $1.29 billion<\/strong><\/a><\/span><\/p>\n

2023 government appropriation to the Australian Broadcasting Corporation: $1.14 billion<\/strong><\/a><\/span><\/p>\n

Australia\u2019s ranking in the World Press Freedom Index in 2018: 19th<\/strong><\/a><\/span><\/p>\n

Australia\u2019s ranking in the World Press Freedom Index in 2023: 27th<\/strong><\/a><\/span><\/p>\n

Number of public policy articles published in the Australian media in 2010: ~70,000<\/strong><\/a><\/span><\/p>\n

Number of public policy articles published in the Australian media in 2018: 51,000<\/strong><\/a><\/span><\/p>\n

Most trusted news source in Australia: ABC News (66% trust)<\/strong><\/a><\/span><\/p>\n

Facebook users in Australia in early 2024: 16.65 million<\/strong><\/a><\/span><\/p>\n

Australian Instagram users in early 2024: 13.95 million<\/strong><\/a><\/span><\/p>\n

Tiktok users in Australia (aged 18 and above) in early 2024: 9.73 million<\/strong><\/a><\/span><\/p>\n

Global Meta revenue in 2013: US$7.9 billion<\/strong><\/a><\/span><\/p>\n

Global Meta revenue 2023: US$134.9 billion<\/strong><\/a><\/span><\/p>\n

Meta share price in April 2013: US$57.31<\/strong><\/a><\/span><\/p>\n

Meta share price in April 2024: US$441.38<\/strong><\/a><\/span><\/p>\n

Global Google advertising revenue in 2013: US$50.55 billion<\/strong><\/a><\/span><\/p>\n

Global Google advertising revenue in 2023: US$237.86 billion<\/strong><\/a><\/span><\/p>\n

Google share price in April 2014: US$26.72<\/strong><\/a><\/span><\/p>\n

Google share price in April 2024: US$157.95<\/strong><\/a><\/span><\/p>\n

Global ByteDance revenue in 2018: US$8.4 billion<\/strong><\/a><\/span><\/p>\n

Global ByteDance revenue in 2023: US$110 billion<\/strong><\/a><\/span><\/p>\n

 <\/p>\n

Bernard Keane –<\/span> <\/span>Crikey<\/span><\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  While Australian media companies face commercial non-viability, big tech is powering ahead with truly colossal revenues   Australia has one of the world\u2019s most concentrated media markets \u2014 with none of the benefits of concentration, as our media companies struggle in the face of the global shift of audiences and advertising revenue to the […]<\/p>\n","protected":false},"author":3,"featured_media":33760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[135,31,3],"tags":[],"class_list":["post-33756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australias-move-to-the-right","category-media","category-political-issues"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/posts\/33756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/comments?post=33756"}],"version-history":[{"count":0,"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/posts\/33756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/media\/33760"}],"wp:attachment":[{"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/media?parent=33756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/categories?post=33756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dingo.news\/voice\/wp-json\/wp\/v2\/tags?post=33756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}