{"id":5506,"date":"2020-12-03T00:56:24","date_gmt":"2020-12-02T16:56:24","guid":{"rendered":"https:\/\/dingo.news\/voice\/?p=5506"},"modified":"2026-01-21T03:36:35","modified_gmt":"2026-01-20T19:36:35","slug":"australian-pm-scott-morrison-undermining-democracy-with-a-politically-compliant-mass-media-ronni-salt","status":"publish","type":"post","link":"https:\/\/dingo.news\/voice\/australian-pm-scott-morrison-undermining-democracy-with-a-politically-compliant-mass-media-ronni-salt\/","title":{"rendered":"Australian PM Scott Morrison – Undermining democracy with a politically compliant mass media – Ronni Salt"},"content":{"rendered":"

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This is what the great spin doctor<\/span> Edward Bernays<\/a><\/span> called, <\/span>“The conscious, intelligent manipulation of the organized habits and opinions of the masses”.<\/span><\/span><\/p>\n

Journalists will argue, this is “news”.<\/span><\/p>\n

I would argue this is an issue deliberately manufactured by the PM & his comm’s team.<\/span><\/p>\n

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Let’s have a look at the amount of “news” dedicated to a trip Scott Morrison did not need to take during a time 2 batches of horror news for the govt were released.<\/span><\/p>\n

There’s more fluff dedicated to our isolation martyr PM than the news the punters have all forgotten about.<\/span><\/p>\n

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You see, this is highly sophisticated stuff. The PM’s huge comms team don’t all sit around writing media releases.<\/span><\/p>\n

They work off the data and focus groups and information they buy in.<\/span><\/p>\n

It tells them which way Scott Morrison needs to pivot, what story he needs to sell this week.<\/span><\/p>\n

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The data\/information they buy in will have told them Scott Morrison needs to work on certain areas of his image or reinforce others.<\/span><\/p>\n

That will then be married with the government’s internal agenda and public opinion generally.<\/span><\/p>\n

– Morrison needs to do something about China- Morrison needs to shore up our strategic alliances<\/span>
\n– Morrison needs to promote Mathias Cormann with the OECD<\/span>
\n– Morrison needs to play upon his image as the Covid leader<\/span>
\n– Morrison has some negative focus that he isn’t “hard working” enough<\/span>
\n-Morrison should reinforce Mr Ordinary<\/span>
\n– the Morrison govt has 2 bad news items to dump;<\/span> Robodebt<\/a><\/span> &<\/span> war crimes<\/a><\/span> reports.<\/span><\/span><\/p>\n

And what better way to do all of the above than to take a heroically unnecessary trip to Japan.<\/span><\/p>\n

Why he can even lobby for Mathias with the Japanese as a member of the 1 in 4 OECD selection panel.<\/span><\/p>\n

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Scott Morrison does not answer to the news – he creates the news.<\/span><\/p>\n

Last night on<\/span> @60Mins<\/a><\/span>, on his Instagram pages, all the saturation media coverage should tell you everything you need to know: this issue was manufactured by Scott Morrison’s office to meet all of their objectives.<\/span><\/span><\/p>\n

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Ronni Salt<\/span><\/a><\/span><\/p>\n

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Related<\/span><\/p>\n

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Feature image – <\/span>Mike Tsikas<\/span><\/a><\/p>\n

ThreadReader link<\/span><\/a><\/span><\/p>\n

\u201cNews Corp is easily the most powerful political force in Australia \u2014 bigger than the major parties or the combined weight of the unions,\u201d writes 30-year Labor strategist Bruce Hawker in The Rudd Rebellion<\/em>, his recent book about the 2013 election. Source<\/a>
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‘Daggy dad’ or ‘propaganda’? The media’s growing use of official Scott Morrison pictures<\/span><\/a><\/span><\/p>\n

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Press photography infiltrated by \u2018propaganda\u2019<\/span><\/span><\/a> | Inside Imaging<\/span><\/span><\/span><\/span><\/p>\n

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No words<\/span>
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    This is what the great spin doctor Edward Bernays called, “The conscious, intelligent manipulation of the organized habits and opinions of the masses”. Journalists will argue, this is “news”. I would argue this is an issue deliberately manufactured by the PM & his comm’s team.     Let’s have a look at the […]<\/p>\n","protected":false},"author":3,"featured_media":5660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[476,135,301,31,3],"tags":[],"class_list":["post-5506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-by-ronni-salt-jommy-tee","category-australias-move-to-the-right","category-corruption","category-media","category-political-issues"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t